Simedar is a licensed esthetician, beauty writer and content creator based in Chicago, Illinois. Simedar got their start working as an intern for a beauty magazine where they quickly realized the gap between who was recommending beauty to the masses and how it was discussed. They dedicated their career to bringing more equity to beauty first through stories and education that spoke to minority audiences and then through providing skincare services themselves. Simedar is passionate about empowering beauty buyers to have agency over their rituals and using makeup, skincare and personal care as means of self-expression. When they aren't testing a new skincare product, Simedar's got their head stuck in an Afrofuturism fiction novel.