THIS IS BEAUTY SHOPPING, BUILT FOR BLACK WOMEN

Join the other 1,000+ beauty lovers waiting for the app to drop 👇🏽

Join the Waitlist

Discover and shop beauty - reviewed by your ✨ community ✨ and personalized to you.

Six Serums Made for Women of Color You Should Try ASAP

These are the serums you need to try immediately.

by

Christine Jairamsingh

Women of color lead beauty, so we put you first.

Explore the culture, stories, and trends that matter to our community.

Tune In 📺

Founder interviews, beauty news roundups, and brand breakdowns. We’ve got the goods. 😀

This is some text inside of a div block.

This is some text inside of a div block.

Hands On Self Care with Sadichchha of In Good Company

Cultural Beauty with the Founder of Becalia

Trending Creators 🤳🏽

Shop from users who match your skin profile (only on the app!).

Dwi

26

Dry Skin

Zaudita

27

Oily Skin

Subu

23

Combo Skin

Zaudita

27

Oily Skin

Simona

25

Dry Skin

Sose

23

Oily Skin

Sensitive

TaShona

31

Oily Skin

Dwi

26

Dry Skin

Subu

23

Combo Skin

The beauty community that’s both URL and IRL

Beautyocracy IRL: SF

June 23, 2022 at 6:30pm PT

San Francisco

IRL

Beautyocracy IRL: LA

June 25th, 2022 at 6:30pm PT

Los Angeles

IRL

Beautyocracy IRL: NYC

July 9, 2022 at 12:30pm ET

New York

IRL

The Latest in Inclusive Beauty ✌🏼✌🏽✌🏾✌🏿

The Innovators Blending Beauty & Science

BIPOC founders are changing the whole skincare game.

by

Christine Jairamsingh

The Podcasts Talking BIPOC Beauty

Get your beauty news from these industry-changing hosts.

by

Christine Jairamsingh

Interview with Zoë Edwards: What It’s Like to Be a Model Working in the Beauty Industry

And a little sidebar on generations of cultural skincare practices.

by

Christine Jairamsingh

Six Serums Made for Women of Color You Should Try ASAP

These are the serums you need to try immediately.

by

Christine Jairamsingh

7 Must Try Cleansers for the Season

These are the 7 cleansers you need in your cabinet.

by

Christine Jairamsingh