Beauty shopping, built for women of color.

The inclusive beauty community that helps you build your best beauty cabinet, one new find at a time.
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THIS IS BETTER BEAUTY

Discover. Share. Shop. Repeat.

We're the app where women of color discover and shop beauty, together. Create your cabinet, discover new brands, find your community, and get rewarded for the shopping you already do.
‍

Beauty shopping, built for women of color.

Discover. Share. Shop. Repeat.

We're the app where women of color discover and shop beauty, together. Create your cabinet, discover new brands, find your community, and get rewarded for the shopping you already do.
‍

Recent stories

“Inclusive” is a beauty industry buzzword - but what does it really mean?

Our Guide to the Most Indulgent BIPOC-Owned Body Care Products

Indian Ingredients That Will Transform Your Skin

We do beauty, but better.

Navigation

Recent Stories

We do beauty, but better.

Beauty shopping, built for women of color.

Discover. Share. Shop. Repeat.

We're the app where women of color discover and shop beauty, together. Create your cabinet, discover new brands, find your community, and get rewarded for the shopping you already do.‍

Recent stories

“Inclusive” is a beauty industry buzzword - but what does it really mean?

Our Guide to the Most Indulgent BIPOC-Owned Body Care Products

Indian Ingredients That Will Transform Your Skin

We do beauty, but better.

Navigation

Recent Stories

We do beauty, but better.

We're the app where women of color discover and shop beauty, together. Create your cabinet, discover new brands, find your community, and get rewarded for the shopping you already do.
‍