Beauty shopping, built for women
of color.

Discover new products from hundreds of inclusive brands curated to your skin profile - or shop directly from the digital shelves of Black and brown women just like you πŸ™ŒπŸ½

‍Get early access to our beta πŸ‘‡πŸΎ
Shop from 300+ mainstream and indie beauty brands
‍

How it works

Sign up

Build your unique skin profile - including age, skin type, and routine preferences - then tell us what's in your beauty cabinet.

Explore your matches

We match you to products you'll love and bring you a curated set of routines from similar users.

Discover, shop, repeat

Shop products you know will work - either through other users or by exploring 1000+ products filtered to fit your profile.

Peek into the cabinets of women like you πŸ‘€

No more DM'ing randos and asking them to "drop that routine". We match you with users who share your profile details - from hyperpigmentation to eczema -so you can see what's working for others. It's like getting an instant peek into someone's bathroom cabinet.

One-stop shopping is here πŸ’Έ

Review product details, see reviews, and save your favorites for later. When you're ready to buy, send all the products your eyeing to your Personal Shopper with one-tap, and we'll take care of buying and sending your products. We'll even search for discount codes for you. So easy, you might need to hide your wallet. πŸ€‘

All the best brands you haven't heard of - yet.

We're women of color ourselves - that's how we know the best skincare out there isn't always found on the shelf at your local beauty store.

So we do the hard work of curating diverse and inclusive independent skincare brands from across the globe, so you can just swipe, discover, and shop - exactly the way it should be.

A note from our founder

"At Beautyocracy, we believe that beauty is better when it's diverse and inclusive. For decades, women of color have been an afterthought in product development, retail, and marketing - but that's rapidly changing. We're building a platform that makes it radically faster for you to not just discover the best products for your skin but buy them on the spot. We want to make your beauty shopping experience phenomenal, and we'll always be working to create an inclusive space where you can embrace your beautiful, authentic self.

Check out my Stanford talk on my beauty journey and why I'm all about diverse & inclusive beauty."

Auja Little

Let's be friends.

Follow us for the fun stuff, including product discovery videos, interviews, giveaways, and inclusive beauty news.

Join a community of users who shop together

Dana
Skin Type: Balanced
Top Shelf Product: Drunk Elephant Protini Polypeptide Moisturizer
Subu
Skin Type: Oily
Top Shelf Product: Versed Dew Point Moisturizing Gel-Cream
Sarika
Skin Type: Dry
Top Shelf Product: The Ordinary Niacinamide 10% + Zinc 1% Oil Control Serum
Kana
Skin Type: Combination
Top Shelf Product: LXMI Crème du Nil Pore-Refining Moisture Veil
Auja
Skin Type: Combination
Top Shelf Product: Hyper Skin Brightening Vitamin C Serum
Dana
Skin Type: Balanced
Top Shelf Product: Drunk Elephant Protini Polypeptide Moisturizer
Subu
Skin Type: Oily
Top Shelf Product: Versed Dew Point Moisturizing Gel-Cream
Sarika
Skin Type: Dry
Top Shelf Product: The Ordinary Niacinamide 10% + Zinc 1% Oil Control Serum